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About The Guarana Company

Officially established in 1989, the Guarana Company Ltd was set up to distribute fairtrade Guarana products to the Uk festival scene and to gently introduce Guarana into the retail market. Our mission was to promote the many effective methods of use of Guarana from the original historical source of the Saterê-Mawé Indians of the Brazilian Amazon.

An indian couple, belonging to the Maués tribe, lived together for many years, always wishing that they could have a child. One day they asked the god Tupã to give them a child as a present to complete their happiness. Tupã, the king of the gods, knowing that the couple had good hearts, fulfilled their wish, bringing to them a beautiful boy.

Time passed by quickly and the boy grew up handsome, generous and kind. However, Juruparí, the god of the darkness, felt an extreme envy for the boy and the peace and happiness that he transmitted, and decided to end that blooming life.

One day the boy went to gather fruits in the forest and Juruparí decided that his vengeance time had arrived. He transformed himself into a serpent and bit the boy, killing him instantly.

The sad news spread quickly. At this moment, thunder echoed and a lightening bolt fell near the indian longhouse. The mother, who was crying in despair, understood that the thunder was a message from Tupã, explaining that she should plant the child's eyes and that from them a new plant would grow, yielding tasty fruits.

The indians obeyed the mother's voice and planted the boy's eyes. There grew the guaraná, whose seeds are black, each with a white aril around it, that reminds one of a human eye.

Guara= human being na = similar, alike

Guarana at the Festivals

The 1990's saw the rise in popularity of Guarana and as we toured more and more festivals awareness grew and many people found it useful in their day to day lives. These festivals included Glastonbury, Womad, Big Green Gathering, Reading, Brighton Pride, Strawberry Fairand Metro Weekender.

The Guarana Bar in Brighton

1999 saw the launch of the first Guarana based retail store and boutique bar in the UK and Europe. We are based in Sydney St in the North Laine area of Brighton. Come and relax upstairs in our chillout lounge or shop downstairs whilst having a coffee or sampling one of our many smoothie and shake recipes. These are truly delicious, healthy and sometimes very stimulating---consisting of anything from Brazilian Acai, Chinese Goji berries, Peruvian Maca to Spirulina, raw chocolate and Guarana to name just a few. Why not also get your daily shot of the highly nutritious wheatgrass while your here! A real Aladdins cave of health, nutrition and stimulation.

See more photos in the guarana gallery